E+L公司成立于1919年，总部设立在奥格斯堡，是世界上最领先的纠偏导正系统制造厂之一。

刘晓玲：观众朋友们大家好，我是TTMN记者刘晓玲，这里是2014中国国际纺织机械展览会暨ITMA亚洲展览会展会现场，现在我们走进的是莱默尔机电设备有限公司，非常荣幸有请到该公司的集团执行长默克先生接受我们的采访。

Liu：Would you please tell us what machine you will  bring for this exhibition?

刘晓玲：您能告诉我这次展会你们会展出什么设备么？

Mr. Merkel：Edge  Cutting  Device BTA 80、Stenter In feed System KRS 60、Web Tension Measurement + Control System ELTENS (PD)、Rope Opening device BTA 2535、Edge Spreading Devices LP/LA/LS/KF、Fabric Straightening Device ELSTRAIGHT、Pick- and Course detection + Control System  ELCOUNT 、Humidity-, Moisture- and Temperature Control System  ELMAT

Mr. Merkel：BTA 80切边装置、KRS 60 红外线布边追踪系统、ELTENS (PD) 张力量测控制系统、BTA 2535 剖布装置、LP/LA/LS/KF 展边/吸边装置、ELSTRAIGHT 摄像整纬装置、ELCOUNT织物密度量测控制装置、ELMAT定型机和烘干机用工艺控制系统

Liu：It is known  that E+L has been leading Chinese and world’s users into production automation by the design systems which is simple, ergonomic and easy to learn and operate .What is technology innovation of your exhibits you would bring this time?

刘晓玲：众所周知，E+L公司带领着全球使用者进入了自动化生产，且设计系统简单，易操作。这次展会你们将会给我们带来什么创新技术？

Mr. Merkel：Our core  innovation is the KRS60 - a brushless stenter in feed device with integrated  controller board. With this product we fulfill the market expectations on E+L as the worldwide market leader in this segment. Further our Edge Cutting device BT 80 offers innovative features like the blade guiding after the depinned web with an infrared sensor ect. On the fully automated solution, an infrared sensor scans the edge and guides the blade so it is always the required distance from the edge of the web. Besides the well-known Tension Control Systems ELTENS and Edge spreading devices LP, LA, LS and the E+L “classic-product” KF the product portfolio is rounded by innovative products from our subsidiary in Italy with the ELSTRAIGHT, ELCOUNT and ELMAT product lines, which will fit perfect and seamless with the components from the E+L headquarter.

Mr. Merkel：我们核心革新是KRS60红外线布边追踪系统，这是一款无碳刷电机，且将原有控制部分整合在马达内部的探边系统。这项产品我们满足了市场的期望。再来我们BT80推出的创新技术就像一个带有导正功能的切刀，是利用我们红外线电眼来追踪落针材料。在全自动化的方式上，一个红外线传感器扫描布边并导正刀片 使其与布边保持所需距离。而我们熟知得产品张力控制系统ELTENS与布边展边装置LP /LA/ LS与经典产品吸边器KF 这些产品都是创新组合,  而意大利产品整纬器ELSTRAIGHT,织物密度量测装置ELCOUNT与温度感应控制ELMAT 这些产品也将最完美方式与总部接合

Liu：2014 is the  95th anniversary for your esteemed company and E+L has entered the Chinese market for more than 30 years .From your first setting foot in China to the present, what do you think is the biggest change in 30 years?

刘晓玲：2014为贵司95周年，而且E+L已经进入中国市场超过30年。从你们刚进入中国这个市场到现在，你觉得最大的变化是什么？

Mr. Merkel：There are  many  remarkable steps and changes for E+L in china since the last 30 years, like:

- Quality of the  Chinese Industrialization，Qualification of People (education / technical / process oriented) i.e. import the german dual system of apprenticeship Customer Orientation and technical requests come close to European Standard

-highlight for our group: Own building on own property with assembly and production on site.Several service stations at all major industrial regions in China

-Bringing state of the art SAP into our Chinese organization to streamline the day-to-day-business

-Transfer technical knowhow from Germany to our Chinese organization by annual technical meetings on the spot

Mr. Merkel：这30年E+L在中国这个市场有卓越的改变。中国工业化的质量、客户的定位和技术要求接近欧洲标准。在中国的主要的工业区域都设立了服务站点。把SAP系统带入我们中国团体，使每天的作业流程更加的系统化，简单化。通过每年的技术会议来传递德国的技术知识给我们中国团体。

Liu：Now ,E+L’s market has stabilized .Have you thought about entering other industries in the near future?

刘晓玲：如今，E+L市场已日趋稳定。有想过在不久的将来进入其他的产业吗？

Mr. Merkel：Only some  catchwords which can be explained later on.SD2 Label Market / Packaging / Winder Applicatio 、SD6 Nonwoven market / hygienics、SD4  Tire Market、SD5 Corrugating Market

Mr. Merkel：有些专业术语，我可以在稍后解释。其他行业包括：商标市场/包装/打卷机应用/、无纺布市场/一次性用品、轮胎行业、瓦楞纸行业。

Liu：E+L has  formed a global production and sale network .So can you share your company business management with us?

刘晓玲：E+L已经形成了全球的生产和销售网络，你能够跟我们分享一下您管理公司的经验么？

Mr. Merkel：Our overall  strategy is to be No.1 or at least No. 2 in our different industry segments. All our business is about guiding, cutting, tension control and inspection for automation, therefore we have developed a common product platform where we still can produce the core parts in Germany to a competitive price.

E+L is unique in  the niche branch of supplying such components as nobody worldwide can deal with/sell to all these branches like we do !Competition is only located within specific branches! Especially in China, where we can recruit high qualified employees fresh from university and train them on the job, we have decided to start with local production and development for the requirements of the local markets, assuming everything can be done to the high E+L quality standard.

In the last years  we  have developed a lot of application specialists in our subsidiaries in various branches, like 25 tire specialists in our sales + service station in Qingdao-office and many more. Our worldwide subsidiaries have to sell + supply service to all of our branches locally but are free to focus to the local characteristics and therefore can tune their activities according to the potential market volume.

We have  centralized  and  assigned our corporate core functions for Finance+HR, Sales+Service, Supply and R+D to a small Corporate Group to assure fast decisions and efficient implementations of new processes. This group, which is reporting directly to our owner, Mrs. Leimer and Dr. Proeller, is present in all boards of our subsidiaries and therefore can respect the local requirements as well as the overall roadmap of E+L.

Mr. Merkel：我们公司的整体战略在不同的行业领域如果称不上第一，至少也能排上第二。我们经营的自动化产品有：纠偏系统，切边系统，张力控制，检测系统。我们已经开发了一个共同的产品平台，我们可以在德国以非常有竞争力的价格生产核心产品。

E+L唯一一家可以利用那么多分支机构去销售产品，全球几乎没有一家可以做到像我们一样。特别是在中国，我们能从大学招募优秀的毕业生来我们公司工作，并给予很好的培训。为了满足当地市场的需要，我们已经决定在当地设工厂生产，我相信一定可以达到E+L标准。

这些年，我们已经发展了一批应用程序专家在子公司的各个分部，如在中国的青岛办事处我们拥有25位轮胎行业专家。我们全球的分支机构均为当地客户提供在地化的销售与技术支持服务，并传递市场价值。

我们已经为财务部门，人事部门，销售部门，售后服务部门，采购部门和研发部门集中分配了企业核心职责给一个公司小团体以保证快速做决策和有效的执行新的任务。这个团体直接向老板Ms.Leimer 和Dr.Proeller 报告。Dr.Proeller是所有子公司董事会代表，因此他会全面考虑问题结合当地的要求和整个E+L公司的路线图。