观众朋友大家好，我现在所在的位置是2012年中国国际纺织机械展览会暨ITMA亚洲展览会展会现场，我是中国纺机网TTMN.COM的记者刘晓玲。意达织造集意大利人的创造力，瑞士人的精确度于一身。在意大利、瑞士和中国的生产装配线每天生产意达品牌的织造系统。今天很荣幸走进意达纺织机械有限公司，非常荣幸采访到意达CEO：Carlo Rogora.

　　Lynn: Hello，Mr. Rogora
 

记者：你好，Mr Rogora.

　　Mr. Rogora: Hello，Lynn

　　MrRogora：你好，Lynn.

　　Lynn： First of all, please make a brief introduction about your company.

　　记者：首先还是请你简单介绍一下公司的基本情况吧.
 

Mr. Rogora：Our company is a company that is manufacturing the looms and we are one of the first companies in the weaving business. Our name “Itema” literally means “international textile machines”, and we are here in Shanghai for this exhibitionwith all the other big companies to show our new development and our machines which can compete in the biggest market of the world, which is China.

　　MrRogora：意达纺织机械有限公司致力于织造机械和其备件的研发与销售，它是唯一能够提供三种主要引纬系统织机的厂商。我们公司叫做Itema，字面意思就是international textile machine（国际纺织机械）。这次非常高兴能够在这次展会中和其他这么多大公司一起在世界上最大的市场展示新产品和新技术。
 

意达纺织机械（中国）有限公司CEO Carlo Rogora与TTMN记者沟通中

Lynn：When did Itema come to China?

　　记者：意达公司是什么时候进入中国市场？
 

Mr. Rogora: Itema has its own factory here in China, here in Shanghai, and we are manufacturing looms here since 2002-2003, so it’s a long period we are present in your market. And now we have a company that has more than 200 people working in China, manufacturing with quality our products.

　　MrRogora：公司于2003年进入中国市场，在上海成立公司。我们上海公司目前有200多员工，每天都在生产线生产高质量的产品。
 

Lynn：Which products will your company mainly show in this exhibition？

　　记者：此次展会意达为我们带来了哪几款产品呢？
 

Mr. Rogora：In this show we are presenting our new air-jet loom, the A9500, that is the one we have on our left, and we are manufacturing it in Europe. Then its brother, the A9000, that we are manufacturing in China. So we have different levels of these products to meet the requests and the requirements of our customers all over the world. We are also presenting - which we have already presented into the ITMA Barcelona last year- our Silver 501, a rapier loom, that has all the latest innovations and features to perform the best.
 

MrRogora：在本次展会中，我们展出我们新的喷气织机，就是位于我们左面的在欧洲生产的A9500型织机。然后，是它的兄弟记性,在中国生产的A9000型织机。因此，我们拥有各种层次的不同产品，能满足我们世界各地不同客户的需求。我们还展示了去年在巴塞罗那举办的ITMA2011展览会上展示的Silver 501型剑杆织机,此款织机集中了所有的最新科研成果,因此,能提供最高的性能。

Lynn：Speaking of innovation ，I think your company will lay much emphasis on innovation .How did you do it？
 

记者：说到创新，我想意达公司应该是特别注意产品创新，那公司是怎样做到的？
 

Mr. Rogora:  We are pointing very much on innovation. We have more than 50 people in Italy in the R&D department, more than 20 in Switzerland and there are also some colleague here in China that are working in the R&D. The strength of our company is that we are able to put together all these experiences in all our companies that are spread all around the world, and to take out the best of their knowledge and to apply to our looms the best level of innovation.
 

MrRogora：我们公司确实特别注重创新。我们的研发部团队庞大，意大利有50多人，瑞士有20多人，在中国呢，也有大批同事致力于研发部这一块。有这样的团队是我们发展进步的重要支持，我们可以整合世界资源，吸收经验，共同创新，把我们的生产水平像更高层次提升。
 

Lynn ：I notice that your company has built a new logo ，what does it mean ，can you explain for us？
 

记者：我们看到意达现在起用了一个新标示。其背后想传递怎样的一个理念？
 

Mr. Rogora: Yes, in this exhibition we decided to launch our new logo.  let’s say that it is the old name  of our group: Itema. We redesigned that, making it more simple and more direct in order to communicate to people that we are practical guys; we look for simplicity, reliability and performance of our machines. This is our aim.

　　Moreover than this, we had since today different brands on which we were marketing our products. We had the brand of Sultex, that is our Swiss company which is specialized on projectile looms and then we have the brands Vamatex and Somet that were specialized in air-jet and rapier looms. We unify all these brands under our company name, and now you will see in our stand that all our machines are marketed with the name of Itema, because we want to communicate that this is the name of our group, that we are a very solid and international group. As I said before, put in these machines, that we are identifying with the Itema brand, all the experiences and all the developments and researches that we did in the three brands that we had before. So we will from now on put on the market machines under the brand of Itema that represents the globality of our group, not only the brands we were marketing before.

　　MrRogora：是的，在本次展会中我们启用了自己的新标志，但名字还是我们集团的名称：意达。 意达的新标志更加简洁明了，代表了其公司形象的同时，也代表了意达能针对多变的织造需求提供简便可行的解决方案，这也是我们的一个目标和宗旨。除此以外，意达织造以最严格的质量要求而生产出的附件，能全范围的覆盖各种需要，我们以前有不同的品牌我们瑞士公司的苏泰丝品牌，专门与片梭织机；专门与喷气织机和剑杆织机的范美特和舒美特品牌。 我们联合了这三个品牌而成为了一个品牌，”Itema”.所以从现在开始，我们在这个新标志的名义下，我们代表的是一个国际团队，不在是以前单纯意义上的市场。同时，所以我们相对以前来说，更加着力于全球市场，规模也在不断扩大。我们想以这个名字作为我们集团的名称，因为我们是一个非常坚固的国际团队。
 

Lynn：It’s the third day of this exhibition，according to the audience reflection，your products should be a big surprise for them，and what is their reflection？

记者：今天是展会的第三天，通过这几天的展出，贵公司的产品给我们带了很大的惊喜，观众一个总体反映如何呢？
 

Mr.Rogora: We had a good success in the public and in the business in our booth. We try to communicate that we are here to customers and give them the best we can provide. I have to say that they were somehow curious to see the new brand and to see this booth that in my opinion it’s very nice.
 

MrRogora：我们展台这几天取得了很好的成绩，我们这次以全新的形象，全新的舞台展示出来。大家也是非常惊喜看到这个新标志，我个人也觉得这次的展台搭建得非常漂亮。
 

Lynn:Would you please share us something about your company culture?
 

记者：能跟我们介绍一下公司的文化吗？
 

Mr. Rogora：Our  missions to be as healthy company as we are now. We are a company with around 250 million Euros of  turnover, we have very very low,  or zero debts, and in this moment it’s very important . We are performing a return on sales of around 10%. So we are a healthy company and we want to maintain our healthy in order to produce and provide our customers with the best machines that they can have to obtain their success. I want to say that the success of our customers is our success.
 

MrRogora：我们的使命就是在我们公司现有的良好状况下继续健康地发展。我们公司现在的营业额约250百万欧元，我们债务一直都很少，或者说基本为零。所以，现阶段对于我们来说也是非常重要的一段时间，公司现在销售回报率大概在10％左右。所以，我们公司现在的发展状况良好，但这里我想着重强调的是公司的发展还是得依靠为顾客提供最好的设备，让他们能够成功。正所谓，顾客的成功才是我们的成功。
 

Lynn: what is your company’s target in the near future? Just like in the 3-5 years?
 

记者：好，最后请您给大家介绍一下公司在未来三五年的一个目标。

此次展出的产品A9000意达喷气织机
 

Mr. Rogora: So, you know that we are now in a moment where the worldwide economy is very uncertain. We are processing a period of crisis in Europe, and we hope that it is almost overcoming the United States, but there is still a lot of financial problems around the world, so the market is going back and forth . What we have to do is to be as lean as possible as we are now, to react on the moment of the market that is lower than the normal, and be ready to go to the market where the market will recover. I see that this period of crisis can’t last again for long time, so I hope that at the end of this year or the end of 2013 we will have the opportunity to see our economics in Europe start again, that it’s also beneficial for Chinese economics, and all the worldwide. We have to understand the customers of our customers are in Europe, in the United States and all over the world. So, nowadays, any crisis that is happening in our continent is affecting also the others – especially China, that is manufacturing for Europe and the United States.
 

Mr. Rogora: 大家都知道，当前世界经济形势不容乐观。现在正处在欧债危机时期，大家都希望能够很快克服这一困难时期，但世界各地仍然存在很多金融问题，市场现在也是反复无常。而我们能做的就是保持现有的这种利益增长点，比平均值稍低一点，但是我们时刻准备重建以前的好市场。在我看来，这种危机时期不会延续很长时间的，所以我也希望在今年年底或是2013年年底，我们够看到欧洲经济再复苏，这也会惠利中国，惠及世界。我们必须明确的一点是：我们的顾客还在欧洲，在美国乃至全世界。所以，现在无论是哪个大陆的危机都会殃及其他，特别像中国，这里是欧洲，美国的生产基地。
 

Lynn: I have strong faith that Itema will achieve a big success both in China and in the world. I really appreciate that you can take your time for my interview, thank you very much.
 

记者：我相信公司未来在中国甚至在全世界都会取得很大的成功，非常感谢您能接受我们的采访，谢谢！

Mr. Rogora: Thank you，Lynn.

　　Mr. Rogora: Lynn，谢谢你。
 

更多信息请访问：
 

意达纺织机械（中国）有限公司官网：http://www.itemachina.com/
 

意达纺织机械（中国）有限公司TTMN专属页面：http://www.ttmn.com/web/104691